10.5281/zenodo.22971590
Interdisciplinary Dimensions of Contemporary Research - Marketing and Digital Business Perspectives
DheenadhayalanV.
Editor
SampathkumariV.
Editor
09
2026
978-81-180903-0-4
Social Science Researchers Foundation
Chennai, Tamil Nadu, India
First Edition
Changing Consumer Behaviour in the Age of Social Media in India
SinghAishwarya
812
The Impact of Digital Marketing Strategies on Consumer Buying Behaviour in the Retail Industry
JaffaraliB.
1321
Metrics That Matter, Mastering the Future of Marketing Analytics
VarshaR.
SreelakshmiS. P.
SilpaM.
2226
Consumer Satisfaction Towards Online Shopping
Sheeba MaryV.
2732
Consumer Behaviour of Gen Z Freelancers in the Emerging Digital Marketing Ecosystem
KhousalyaP.
3340
Challenges in Employer Branding
RaghuramR.
4150
Digital Transformation in Startups and Large Industries: An Analysis of the AI Adoption Gap
AhamadAdeeba
RaghuGuda
NaveenN.
5158
Psychological Orientation of Indian Farmers and Marketing Strategies in Agribusiness
KalaiselvanV.
5966
Consumer Behaviour and Market Dynamics
SalomyS.
6773
Factors Influencing Purchase Intention Towards Electric Two Wheeler Vehicles in Kalaburagi City
Police PatilRamesh S.
BiradarSharanagoud S.
7482
Analyzing Consumer Purchase Intentions Through Sponsored vs. Organic Influencer Marketing Content
KhandelwalRishita
PareekAditi
8388
The Impact of Artificial Intelligence on Consumer Purchase Decisions: A Secondary Data Analysis
RamachandranN. V.
8993
Understanding the Modern Buyer: How Consumer Habits Drive Today’s Markets
SarvadeShakti
9499
AI and Consumer Behaviour: Understanding the Role of Trust in Responsible Marketing
PadmavathiR.
GurunathanA.
100106
Sustainable Packaging, Perceived Social Responsibility, Consumer Satisfaction, and Consumer Loyalty: A Systematic Literature Review
SujathaM. B.
ShanthiV.
107112
Institutional Support for Startups: A Conceptual Framework for Incubated and Non-Incubated Ventures
ParmarMonali Ghanshyam
113120
The Role of Artificial Intelligence in Transforming Fintech and Consumer Financial Behaviour
MadhumithaL.
121126
Artificial Intelligence in Human Resource Management
JayasriR.
RajeshRajshree
127134
Algorithmic Consumer Behavior: Examining AI-Driven Personalization, Trust Dynamics, and Brand Engagement in Contemporary Digital Commerce
AkshidhaA.
135141
Financial Literacy and AI Awareness Among School and College Students of India
AmeriyaTanisha
RungtaKanishk
SharmaSiddharth
142148
Business Analytics and Data-Driven Decision Making: Emerging Trends, Challenges and Opportunities in Contemporary Research – Commerce
HemalathaG.
149155
A Study on Problems and Challenges Faced by Women Entrepreneurs in Vilavancode Taluk
Ramola PonmalarS.
156161
Entrepreneurship and Innovation
RekhaH.
SobiyaS. L.
162166
Marketing Mix
AbiramiV.
167172
Building Digital Trust: Safety Education, Cyber Risk Management and Fraud Detection
ManjunathaM. K.
ShivuM.
SakshiH.
ChandruN.
Srikanta PrasadM. N.
173177
Cyberbullying and Online Harassment Among Youth
ManjunathaM. K.
Punyakesh GowdaS.
AishwaryaP. J.
DeekshithC. R.
SharathT. S.
ChanduS.
178182
Issues and Challenges of Social Media
ManjunathaM. K.
Punyakesh GowdaS.
Pallavi
Thanmay GowdaS.
NithinS.
183186
Buy Now, Pay Later (BNPL) Dynamics: The Impact of BNPL Financial Services on Unplanned Debt Accumulation Among Gen Z and Millennial Consumers
HarikesavanD.
Maria DossP.
DheenadhayalanV.
JeyarajS. S.
187196