Cover of the academic book: Interdisciplinary Dimensions of Contemporary Research - Business, Economics and Sustainable Development Perspectives published by Social Science Researchers Foundation (SSRF)

Edited Volume · Open Access

Interdisciplinary Dimensions of Contemporary Research - Business, Economics and Sustainable Development Perspectives

Editors
Dr. V. Dheenadhayalan, Dr. V. Sampathkumari
Published
Sept 2026
ISBN
978-81-180903-1-1
Edition
First Edition © Editors
27Chapters
179Pages
FreeOpen Access
2026First Edition

About the Book

Interdisciplinary Dimensions of Contemporary Research - Business, Economics and Sustainable Development Perspectives is an authoritative edited volume that navigates the complex relationships between modern business practices, global economics, and sustainability. The book features a diverse collection of scholarly chapters investigating critical issues such as green business practices, public finance, international trade resilience, and the transition to a circular economy. Furthermore, it addresses the transformative role of digital banking, artificial intelligence, and big data in shaping inclusive economic growth and modern consumer behavior.

Designed for researchers, economists, and business professionals, this volume offers robust theoretical insights and empirical evidence to understand and tackle the multidisciplinary challenges of contemporary sustainable development.

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Table of Contents

28 chapters · select one to jump to it in the viewer

  1. 01Green Business Practices and Sustainable ManagementDr. Kavita Arora & Dr. Neeraj SharmaPage 8
  2. 02A Study on Job Embeddedness Among Information Technology (IT) Employees in KeralaSurya. S & Dr. Jacob P.MPage 17
  3. 03A Study on Digital India: The New Engine of Economic Growth and DevelopmentArchana. K & Dr. S. Vennilaa ShreePage 22
  4. 04From Paper to Pixels: Evaluating Tamilnadu’s Electronic Public Distribution System (TNEPDS) as a Model of Inclusive Digital GovernanceMr. Sai Ashwin E & Dr. M. PrathapanPage 26
  5. 05The Social Stratification of Liquidity: A Socio-Technical Evaluation of Digital Cash Systems and the Resilience of Physical CurrencyMuthulakshmi R, Bindu Achamma Koshy & Manoj EdwardPage 32
  6. 06A Systematic Review of Big Data Analytics Techniques for Healthcare Decision MakingMs. Akshata M PethePage 37
  7. 07Digital Banking and Fintech in India: A Study of Growth Trends and Challenges in the BFSI SectorMr. Basavaraj Dhavaleshwar & Mr. Amrut JakkaliPage 44
  8. 08Employee Well-Being Through Work-Life Balance: Implications for ProductivityMs. S. VijayalakshmiPage 50
  9. 09International Economics and Trade: Strengthening Entrepreneurial Resilience in an Era of Global Conflicts and Economic UncertaintyMrs. A. M. Jamal Aisha Bee FathimaPage 56
  10. 10International Economics and Trade: Opportunities, Challenges, and the Future of Global Economic IntegrationMrs. Geeta KotabagiPage 63
  11. 11Public Finance and Fiscal Policy in India: A Comprehensive Analysis of Revenue Mobilization, Public Expenditure and Fiscal SustainabilityMr. Pradeep Shankrayya BannigolamathPage 67
  12. 12Application of Artificial Intelligence in Social Science Research: A Three-Tier Framework AnalysisG. KrishnaveniPage 74
  13. 13Monetary Economics and Banking: Interrelationship, Monetary Policy Transmission and Emerging ChallengesMs. Geeta F. DesaiPage 82
  14. 14Cybersecurity Systems in Indian Banking: Challenges, Emerging Technologies, and Customer Protection MeasuresDr. P. Iswaryalakshmi & Dr. D. Akila RaniPage 91
  15. 15The Evolving E-Commerce LandscapeDr. Sriprasadh KPage 98
  16. 16An Analytical Study of Service Quality and Living Conditions in Old Age HomesDr. Manjunatha M K, Mr. Punyakesh Gowda S, Kusuma C, Manikanta S & Kiran JPage 104
  17. 17Human Migration: Causes, Social Issues and Policy MeasuresDr. Manjunatha M K, Mr. Shivu M, Mr. Thowsif Ahamed, Mr. H Veeresh & Mr. Prajwal C RPage 109
  18. 18A Study on Consumer Awareness and Attitudes Towards Sustainable and Eco-Friendly Products in Kanniyakumari DistrictDr. V. Leema GloryPage 114
  19. 19Drivers and Determinants of Inclusive Economic Growth in India: A Conceptual and Empirical ReviewMr. Rameshkumar G.Page 120
  20. 20Circular Economy Practices in Artisanal Production: Evidence From Jaipur’s Blue Pottery IndustryTanisha Ameriya, Samarveer Singh Shekhawat & Anika SinghPage 125
  21. 21Development vs Sustainable Development with Reference to IndiaDr. Koel Roy ChoudhuryPage 130
  22. 22Behaviour of Financial and Non-Financial IPO’s Earnings Performance Based on Market TimingMrs. Pavithra Gowtham NS, Dr. Manjunatha MK & Mrs. MahimamaheshPage 135
  23. 23Integrating Knowledge Across Disciplines: New Directions in Contemporary ResearchDr. Nidhi ShekharPage 140
  24. 24Interdisciplinary Dimensions of Financial Services: Theoretical Perspectives on Contemporary ResearchDr. J. SanthiPage 149
  25. 25Effect of HRIS on Employee PerformanceInvestigation Among the Bank Employees - Dr. A. YogalakshmiPage 156
  26. 26Greenwashing in Sustainable Marketing: Impact on Consumer Trust and Purchase IntentionMs. G. Sangeetha & Dr. V. ShanthiPage 163
  27. 27Fintech & Inclusive Banking: The Role of Decentralized Finance (DeFi) Protocols in Enhancing Credit Accessibility for MSMEs in Emerging MarketsD. Harikesavan, Dr. P. Maria Doss, Dr. V. Dheenadhayalan & Dr. Ahmad Al. ShajrawiPage 170